Three heads are often better than one.
And when those three heads each have a bit of grey hair
that demonstrates hands-on expertise and years of experience,
so much the better.
In fact, there are many times in today's competitive health care environment when a trio of seasoned counselors can help your organization figure out the best way to:
- Manage issues that affect your organization’s reputation
- Make strategy decisions that can powerfully impact your market share
- Deal with a crisis situation that can cause internal and external damage
- Build solid, lasting relationships with key audiences – employees,
physicians, insurers, legislators, regulators, and the community
you serve.
And we believe that three (slightly) grey heads are even better
than one when it comes to the high-stakes decisions you face.
is a specialized consultancy that focuses exclusively on working with senior management to develop results-driven marketing and public affairs strategies for major hospitals and hospital-based systems, academic medical centers and medical schools, and physician organizations.
We bring to our clients the combined wisdom and insights learned during our collective 112 years of hands-on experience in executive positions with some of the country’s leading health care organizations, including the University of Michigan Medical Center, the American Medical Association, and Columbia-Presbyterian Medical Center.
was created after many hours of discussions with marketing, public relations, planning and public affairs leaders at major U.S. healthcare organizations, who expressed a common need – for seasoned, experienced colleagues who could work with them to provide strategic counsel. These colleagues were clear that they did not need more arms and legs, more ad or PR agencies, more vendors with planning and marketing ‘systems,’ or more lobbying firms offering to represent them in the state capitol and Washington.
They said they needed colleagues who have “been there,” on the front lines, grappling with market share and reputation crises and the interpersonal dynamics of physician relations and employee morale, and more.
And that’s precisely what brings to the competitive, high stakes, incredibly complex environment in which today’s healthcare organizations operate.
